Direct mail has stood the test of time because it engenders trust; it feels more thoughtful, personal, nonintrusive and authentic. 
For older generations, direct mail is a reassuringly tangible form of communication. On the other hand Direct Mail for younger people is something of a novelty; they rarely receive post, making them more likely to pay attention to it. According to a Royal Mail MarketReach report, young people are 18 percent more likely than the general population to welcome direct mail and 32 percent more likely to find it memorable. 
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