Younger people see DM as a Novelty

For older generations, direct mail is a reassuringly tangible form of communication. On the other hand Direct Mail for younger people is something of a novelty; they rarely receive post, making them more likely to pay attention to it. According to a Royal Mail MarketReach report, young people are 18 percent more likely than the general population to welcome direct mail and 32 percent more likely to find it memorable.