Posts tagged “Direct Mail v Digital”

Direct Mail is widely viewed as one of the original forms of marketing and for over sixty years this simple and effective form of communication has proved to be very successful. However ... 
With the growth of social media and mobile marketing there’s a common misconception that direct mail by post is in decline. The reality is that direct mail remains a critical part of the mix and outperforms all digital channels combined by nearly 600%! 
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