Print & Media Exhibitions

Posted on 25th April 2017 at 11:43

The print and media industry is changing. With Brexit and Britain’s future in mind our Print and Media industries need to showcase their innovation and excellence to ensure future prosperity within world markets.

The Importance of Good Data

Posted on 18th April 2017 at 15:25

The importance of data accuracy for direct mail can’t be over-stressed. Expensive print and postage can easily be wasted if the data you are using is old, inaccurate or badly targeted. If it doesn’t reach your intended audience it’s all been a waste of time. Ask us about sourcing top quality data.

The steps to successful Direct Mail - Part 2

Posted on 6th April 2017 at 11:46

A well designed, attention-grabbing letter or mailer

Find the lowest postage rate

The steps to successful Direct Mail – Part 1

Posted on 31st March 2017 at 10:09

Is Direct Mail the best option?

A well targeted, up-to-date mailing list

Combine email and postal campaigns

Posted on 31st January 2017 at 15:07

Integrating direct mail and email communications means you’ll not only meet customers’ needs, you’ll maximise the effectiveness of your message

Technology and devices allow us to go online anywhere at any time. But when it comes to brand engagement, consumers want choice. They digest communications in many different ways depending on where they are, what they’re doing. Before making some purchases, for example, research shows 65% like to spend time perusing both a mailed catalogue and a company’s website.

Cheaper Postage with DSA

Posted on 11th January 2017 at 11:10

For the cheapest postage rates, bulk mailers such as mailing houses use postal contractors that are classed as Downstream Access (DSA). Bulk mail is collected and distributed by one of these DSA contractors then handed over to Royal Mail mail centres for final processing onto local delivery offices, where they are delivered.

How the UK postal system started

Posted on 11th January 2017 at 10:41

Until 1680 there was just one General Letter Office in London and Westminster to receive and deliver the mail that was bound for destinations outside London. There was no system or provision for the general distribution of letters or parcels within the city of London who’s population had now grown to around half a million people.

In 1680 William Dockwra and his business partner, Robert Murray established The London Penny Post, a premier postal system whose function was to deliver mail within London and its immediate suburbs for the modest sum of one penny.