Figures available from the Royal Mail claim that more than 90% of direct mail is opened and last year 48% of adults took action after receiving direct mail, proving that mailing by post continues to be a powerful medium in its own right. 
Digital media has had a major impact on both consumer behaviour and marketing communications. As digital usage has grown, the core strengths of mail have not only endured but increased. Consumers are clear that postal mail and email have different qualities which make each suited to different things. 
Royal Mail researchers asked people what types of communications they wanted from companies they already have relationships with. Their feelings are clear: Email is perfect for eliciting an instant response, for confirmations and follow-ups.  
The print and media industry is changing. With Brexit and Britain’s future in mind our Print and Media industries need to showcase their innovation and excellence to ensure future prosperity within world markets. 
The importance of data accuracy for direct mail can’t be over-stressed. Expensive print and postage can easily be wasted if the data you are using is old, inaccurate or badly targeted. If it doesn’t reach your intended audience it’s all been a waste of time. Ask us about sourcing top quality data. 
Integrating direct mail and email communications means you’ll not only meet customers’ needs, you’ll maximise the effectiveness of your message 
 
Technology and devices allow us to go online anywhere at any time. But when it comes to brand engagement, consumers want choice. They digest communications in many different ways depending on where they are, what they’re doing. Before making some purchases, for example, research shows 65% like to spend time perusing both a mailed catalogue and a company’s website. 
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