Integrating direct mail and email communications means you’ll not only meet customers’ needs, you’ll maximise the effectiveness of your message
Technology and devices allow us to go online anywhere at any time. But when it comes to brand engagement, consumers want choice. They digest communications in many different ways depending on where they are, what they’re doing. Before making some purchases, for example, research shows 65% like to spend time perusing both a mailed catalogue and a company’s website.