The shrewd use of data has revolutionised direct mail in the last two decades by enabling businesses to deliver content with the right message, at the right time, to the right individual. 
Direct mail has stood the test of time because it engenders trust; it feels more thoughtful, personal, nonintrusive and authentic. 
With the growth of social media and mobile marketing there’s a common misconception that direct mail by post is in decline. The reality is that direct mail remains a critical part of the mix and outperforms all digital channels combined by nearly 600%! 
Are you GDPR Ready? 
 
Our data protection laws are changing. 
 
The General Data Protection Regulation (GDPR) will go into effect for much of Europe on May 25, 2018. Your marketing data must be kept in a GDPR compliant state and permission-based. If you are sending us data to use for a mailing please make sure it has been supplied by a GDPR responsible source if acquired externally or if compiled and held ‘in-house’ it is maintained and used in accordance with GDPR ruling. 
Figures available from the Royal Mail claim that more than 90% of direct mail is opened and last year 48% of adults took action after receiving direct mail, proving that mailing by post continues to be a powerful medium in its own right. 
Digital media has had a major impact on both consumer behaviour and marketing communications. As digital usage has grown, the core strengths of mail have not only endured but increased. Consumers are clear that postal mail and email have different qualities which make each suited to different things. 
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