Posted on 21st July 2021 at 10:36
We are living in strange times. With the dramatic drop in activities, events cancelled and business doors closed, more people are working and shopping from home and traveling far less than in any recent decade. Even with restrictions lifting, we need to accept some of the new trends we have adopted will stay. Marketing has to adapt and the good news is that the changes are coming together to make B2C direct mail more effective than it has been in years.