Posts from August 2018

The Royal Mail uses 342 million rubber bands per year to bundle up letters and packages. RMG’s rubber bands are red so that the letters can be more easily spotted. 
 
After the 2012 Summer Olympic Games in London, over 100 post boxes were painted gold in honour of the United Kingdom’s gold medal winners in both the Olympics and the Paralympics. 
Whilst GDPR is good news for customers, it is forcing some changes on marketers. Marketing choices need to be reviewed and postal mailing can offer a significant option to email, telephone and SMS marketing. Challenges involved in gaining consent to GDPR standards means in some cases the only way to contact some customers is by post. 
Even the ICO admits ‘Consent’ that meets GDPR standards is difficult to obtain. There are, however, six bases for processing data and you will need to choose the most appropriate. The DMA and its partners have lobbied for the continued use of ‘legitimate interest’ and this may be the most appropriate of the six bases in most cases. 
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